Auf Ebenholz is a Berlin-based lifestyle blog founded by a young lovely lyricist. On her blog the cultural scientist who looks much like Snow White shares her varied thoughts and experiences – from everyday occurrences to extraordinary particularities. It is a personal project based on curiosity, cultural candour and a lot of attention to detail. As the blog itself, the created identity is an affair of the heart. Tender in illustration and colour, the logo is defined by geometric shapes which form a smooth apple to take up the fairytale theme.