Nichts als alter Stoff

This four-part series is a fictive print campaign for the Hamburger Rieger Containerboard, which was developed within an advertising design course at the University of Applied Sciences Potsdam. Hamburger Rieger Containerboard is a market leading producer for recycled and corrugated base papers. Like other training organisations the enterprise urgently needs qualified junior employees, especially in remote company locations in Eastern Germany. Therefore the created recruiting campaign aims to capture attention for the promising employer and tries to increase the interest for paper technology. By combining unusual aesthetic imagery and cheeky slogans the young target group is addressed directly and will be encouraged to apply.